Microsoft, Bet Form Joint Venture

Tue., Feb. 18, 1997

From Staff And Wire Reports

BET Holdings Inc.’s Black Entertainment Television Inc. unit and Microsoft Corp. said they formed a joint venture to produce interactive programming on the Internet.

The joint venture, called MSBET Llc, will distribute a site targeting African-Americans on the World Wide Web that will replace Black Entertainment’s existing BET Networks site.

The joint venture is headed by President Barry Johnson.

Washington-based BET Holdings provides cable-television programming through its BET Cable Network. Redmond, Washington-based Microsoft develops and manufactures computer software.

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Microsoft, Bet Form Joint Venture

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