Levi Strauss Reports Record Sales For 1996

Thu., Feb. 27, 1997

From Staff And Wire Reports

Levi Strauss & Co., which this month announced plans to cut a fifth of its salaried employees, reported Wednesday that sales in 1996 climbed 6 percent to a record $7.1 billion.

The world’s largest maker of brand-name clothing said sales in the United States rose 7 percent to $4.3 billion, largely due to strong demand for its Levi’s and Dockers lines.

In addition, its Slates line, a new brand of dress pants for men, grew at a faster rate than expected.

The San Francisco-based company said overseas sales rose 6 percent to $2.8 billion. Higher European sales were offset by lower sales in the Asia-Pacific region.

Privately held Levi Strauss does not report its earnings.

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Levi Strauss Reports Record Sales For 1996

Jesse Tinsley

Jim Meehan

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