Arrow-right Camera

The Spokesman-Review Newspaper The Spokesman-Review

Saturday, May 30, 2020  Spokane, Washington  Est. May 19, 1883
Rain 76° Rain
News >  Nation/World

Marines Seek A Few Good Responses

By Associated Press

Testing a new approach for attracting women to its ranks, the Marine Corps sent direct-mail pitches to 40,000 female high school students this summer.

The Marines are not trying to increase the proportion of women among recruits, said Capt. David Kramer of Marine Corps Recruiting Command. The direct mailing is just a test of a new technique.

The results are not yet complete, but early indications are that more women responded to the mailing than the Marines had expected, Kramer said. Success will be measured by how many actually sign up.

The Marines traditionally get their recruiting message to women through broad-based advertising media, such as television, radio, newspapers and magazines.

Recruiting men and women is getting harder for all branches of the military, in part because young people are attracted to the booming civilian economy. At the same time, the military’s image has been hurt in recent months by a series of sexual harassment and abuse cases and debate over adultery.

About 5 percent of the Marine Corps is female.

Subscribe to the Coronavirus newsletter

Get the day’s latest Coronavirus news delivered to your inbox by subscribing to our newsletter.


Asking the right questions of your CBD company

Bluegrass Hemp Oil in Spokane Valley offers a variety of products that can be very effective for helping with some health conditions. (Courtesy BHO)
Sponsored

If you are like most CBD (cannabidiol) curious consumers, you’ve heard CBD can help with many ailments.