Schools May Sell Ad Space On Rooftops

The next time you’re coming in for a landing at Dallas-Fort Worth International Airport, check out those rooftops down below: that upward-facing billboard might represent some teacher’s paycheck.

Officials of the Grapevine-Colleyville school district think they can supplement tax dollars by selling space on top of their schools, which just happen to be visible to many of the 58 million passengers who use nearby Dallas-Fort Worth International Airport each year.

“We thought maybe in the neighborhood of $100,000 a year” per billboard, said school board president Marion Brekken.

And that’s just the beginning.

School trustees are to vote today on a fund-raising campaign that also could sell ad space on school buses, athletic fields, the district’s cable television channel, and even commercials on its voice mail system.