Let’s Do Breakfast

There just aren’t enough hours in the day for many business people who need to meet clients and prospective employees, so they’re getting together for breakfast instead of lunch.

Restaurant Associates, which operates several big New York eateries, finds its breakfast business is expanding because of the trend.

Another factor contributing to the change is the fact that the morning meal costs less and is therefore less taxing for constricted expense accounts.

The company notes that breakfast is also getting a lot healthier; instead of cholesterol-laden bacon and eggs, more executives are eating yogurt and low-fat breads.