‘Gwtw’ Video Will Be Offered

Tue., Aug. 4, 1998

Billboard

“Gone With The Wind,” still the top-grossing movie in box-office annals (adjusting for inflation), has gone to sell-through for the first time in its video history. Warner Home Video and MGM Home Entertainment will release the title Oct. 27 at a minimum advertised price of $19.95.

The title further heightens the already-active fall sell-through market, which features “Godzilla” from Columbia TriStar Home Video, “Lost In Space” from New Line Home Video, “Hope Floats” from Fox Home Entertainment, and Paramount Home Video’s “Titanic,” as well as the prospect of other summer theatrical successes, including “The Mask Of Zorro,” “Armaggedon,” and the R-rated “Saving Private Ryan.”

Until now, “GWTW” had never been available for less than $89.98, but such is the power of the Civil War epic that the nearly four-hour title still generated sales to dealers of 1.5 million to 2 million copies.

Neither Warner nor MGM will comment on the new sales outlook. However, trade sources estimate that “GWTW” could do 8 million to 10 million units on VHS and another 175,000 to 200,000 on DVD, which arrives at $26.95 list.

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