Mattel, Nba Reach Licensing Agreement

Fri., Jan. 23, 1998

Compiled From Wire Services

Mattel Inc., the world’s largest toy maker, on Thursday won an exclusive licensing agreement with the National Basketball Association to produce toys, games and collectibles.

Mattel also will produce toys for the Women’s National Basketball Association and USA Basketball, which runs the men’s and women’s U.S. Olympic teams.

El Segundo, Calif.-based Mattel beat out rival Hasbro Inc. for the lucrative deal. Hasbro’s contract with the NBA expires this summer.

“The NBA has a powerful connection to youth around the world,” NBA Commissioner David Stern said. “That, combined with Mattel’s product and marketing strength, creates a partnership that will bring exciting new products to young fans everywhere.”

The five-year deal includes basketball-themed merchandise across all Mattel toy categories, including Barbie, large dolls like Cabbage Patch Kids, action figures, and playsets such as Hot Wheels and Matchbox.

Many of the toys will be available by next Christmas.

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Mattel, Nba Reach Licensing Agreement

Jesse Tinsley

Jim Meehan

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