Success Continues For ‘Millionaire’

Fri., March 20, 1998

Don O'Briant Cox News Service

The Longstreet Press best-seller “The Millionaire Next Door” is one of the biggest success stories in years. The book recently reached 1 million copies in print and continues to hover near the top of best-seller lists after 60 consecutive weeks.

Written by Thomas Stanley and William Danko, the book reveals the story of ordinary Americans who got rich by living below their means. The authors outline seven common factors found in the millionaires they interviewed.

“This book has crossed over to many different audiences and has hit a chord with the people in this country who are searching for a strategy to build wealth,” said Stanley, who lives in Atlanta. “Many of them mistakenly think that wealth is equated with having the country club membership, driving a certain type of car or living in an elite neighborhood.”

Published during fall 1996 with a modest run of 20,000 copies, “The Millionaire Next Door” soon caught the eye of reporters at the Wall Street Journal, who wrote an article about the book. Radio talk show host Rush Limbaugh recommended the book and by the end of January 1997 it was on The New York Times Bestseller List. Subsequent appearances in People and Parade and on “Oprah” sent sales soaring.

Now, in a joint venture with Kansas City, Mo., publisher Andrews & McMeel, Longstreet has signed Stanley to a seven-figure deal for a follow-up book, “The Millionaire Mind,” outbidding 24 other publishers.

While “The Millionaire Next Door” was designed to answer who the millionaires are and what characteristics they have, “The Millionaire Mind” explains how millionaires build wealth in one generation. Publication is scheduled for fall of 1999.

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