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The Spokesman-Review Newspaper
Spokane, Washington  Est. May 19, 1883

Crayon Gets New Name

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Crayola has decided to end some youthful misunderstandings by changing the name of its indian red crayon. The company says the reddish-brown crayon is based on a pigment commonly found near India, but they have received complaints from teachers who say students think the color has to do with American Indians. “Little children take words and names very literally,” said Louise Cosgrove, an art teacher in Allentown. “To them, they think indian red is the color of a Native American’s skin.” Suggestions for the new name will be accepted over the next three months.