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The Spokesman-Review Newspaper
Spokane, Washington  Est. May 19, 1883

MTV brings out its best


The group D12 has been nominated for best video with
Nekesa Mumbi Moody Associated Press

In the 21-year history of MTV’s Video Music Awards, viewers have been treated to some eye-popping moments: Prince’s bare buttocks, Lil’ Kim’s sequined pasty, Britney and Madonna’s steamy kiss last year.

But after the firestorm over the MTV-produced Super Bowl halftime show, in which Justin Timberlake ripped off part of Janet Jackson’s costume to reveal her bare breast, might we see a tamer VMA tonight?

MTV President Van Toffler isn’t predicting any flesh-baring moments. But he’s also not promising a Nickelodeon-friendly affair.

“You never know what they’re going to do or say,” Toffler said of the various artists who will converge at AmericanAirlines Arena in Miami, where the awards will be held for the first time.

“Our audience has come to expect of MTV, and this event, very unpredictable, compelling television. That is not going to change, regardless of the Super Bowl or the kiss.”

Still, there’s talk of using a video delay for the first time on the live broadcast (it’s had an audio delay for years).

“It simply happens when you put musicians and artists together: They don’t always do what you want them to do,” Toffler said.

That’s usually the best part of the show. Few watch because of the awards – who can even remember last year’s top winner for video of the year? (In case you forgot, it was Missy Elliott’s surreal “Work It.”) Instead, people tune in to see Eminem threaten a sock puppet, Diana Ross fondle Lil’ Kim’s breast or Michael Jackson kiss then-wife Lisa Marie Presley.

“It’s always a fun time, a time to relax and let loose,” said Jessica Simpson, one of the performers slated for tonight’s show.

Other presenters and performers include Usher, Jennifer Lopez, P. Diddy, Nelly, Christina Aguilera, Dave Chapelle, Will Smith, Hilary Duff and the Miami Heat pro basketball team’s newest member: Shaquille O’Neal.

As for the awards themselves, Jay-Z’s gritty “99 Problems,” which depicts his own killing as a metaphor for his supposed retirement, received the most nominations: six.

Other multiple nominees include his girlfriend, Beyonce, for her videos “Me Myself and I” and “Naughty Girl”; OutKast for “Hey Ya!”; and No Doubt’s “It’s My Life.”

Usher is up for five awards. He’s never won a moonman trophy, so getting one “would mean the world,” he says. “You don’t win one every day, and it’s very hard to get one.”

There’s usually a surprise element to the awards, in the form of a special performer or presenter. Teased Toffler: “I would not be late to the show, especially in light of what happened last year,” referring to the Madonna, Spears and Aguilera performance that kicked off the show and led to same-sex kissing.

Simpson says her performance will include a “pretty cool entrance.” But don’t expect anything shocking from her.

“I’m not good at shocking people unless I’m letting some ‘Chicken of the Sea’ comment fly out my mouth,” she said, joking about her infamous bubbleheaded comment on her MTV reality show. “I think leaving more to the imagination is better, and that’s sexier to me.”

Traditionally, the VMA ceremony has been in New York, and occasionally in Los Angeles. But for the first time, it’s being held outside those two cities, in Miami. The network plans to take advantage of the beach town; celebrities will ferried to the red carpet on luxury yachts.

“Everybody’s on a vacation mindset. It’s going to be more of a party this time,” Simpson said. “It will be nice to lay out at the pool before I perform.”

There will be other changes, too. There’s no host, and it’s on a Sunday, instead of the traditional Thursday night.

“There’s just so much going on this summer with the conventions and the Olympics,” Toffler explained. “Sunday night’s a festive night over the summer.”