Clinton hawking new book on TV programs

Tue., June 22, 2004

The Orlando Sentinel

Former President Bill Clinton is going where dozens of high-profile authors, from wife Hillary to Bob Woodward, have gone before.

He will use television this week to sell his autobiography, “My Life,” in a tour shrewdly organized by publishing house Alfred A. Knopf.

CBS’ Dan Rather started things off with an hour-long interview on “60 Minutes” on Sunday.

“You have to look at its recent history of launching books — three No. 1 best sellers,” Knopf publicity director Paul Bogaards said of “60 Minutes,” referring to Richard Clarke’s “Against All Enemies,” Woodward’s “Plan of Attack” and Ron Suskind’s “The Price of Loyalty.”

Clinton next moved to Oprah Winfrey’s syndicated talk show for a one-on-one interview which will air today, when the memoir hits bookstores.

” ‘Oprah’ has demonstrated, more than any other show in recent memory, an ability to galvanize her readership to get them to go buy books,” Bogaards said. “She’s a passionate reader. That makes a huge difference.”

Today, Clinton will sit for separate interviews with Katie Couric of NBC’s “Today” and Charles Gibson of ABC’s “Good Morning America.” Both morning programs will air the interviews Wednesday.

And on Thursday, Clinton will grant a live interview to CNN’s Larry King.

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