Beverly Coggins is an organized person. She runs her own small company, helping people to manage their business and their time. And she’s learned that the evening meal is often lost in the daily blur of many of her clients. “Dinner is a stressful time,” she says, “and it comes every night.”
Sitting down at the end of the day with her husband and two daughters had always been important to her, so one of her goals became helping others enjoy that same time with their family. Last October, she started HassleFreeDinners.com, a Web site where subscribers can buy meal plans, recipes and shopping lists for $9.95 a month.
Using her own recipes, she created a system that starts each Saturday. Subscribers are e-mailed the menu and shopping list on the Friday eight days prior so they will have time to shop for all the ingredients in just one trip. Most of the meals take about 25 minutes to prepare; all have been tested by Coggins.
Feedback so far has been positive, though some subscribers share a common obstacle to even Coggins’ well-laid plans: picky children. For them, Coggins tries to have one recipe that has separate elements, so that, for instance, mushrooms could be removed. But from her research, she also learned that people don’t want boring or bland food, so she tries to offer lively recipes, with options for those who are not fans of a particular spice or flavor.
Coggins promises that over the course of a year’s subscription, no entree recipe will be repeated. And, she promises, you won’t see liver or brussels sprouts, either.
For additional information, go to www.hasslefreedinners.com.
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