Sales revival
BALTIMORE — Roman Catholic churches nationwide have been rushing to find bunting, candles and other products to help the faithful mourn the death of Pope John Paul II — and to recognize a new pontiff once he is chosen.
That’s meant a busy week for companies and stores that sell religious items.
“Until Friday, it was just a steady stream of people inquiring (about) what products would be available when the pope passes, and people were quite afraid to really come out and say it,” said Grant T. Orr, whose Gaithersburg company is one of the largest wholesale liturgical product sellers on the East Coast. The company also has a retail store in Baltimore.
Before it happened, Orr didn’t want to advertise or even bring up the subject of the pope’s death because doing so seemed crass to him: “I didn’t want to do anything really — other than the peripheral planning — until he passed.”
So when the pope died Saturday, business soared and made things hectic.
Condolence books and cards with the pope’s picture have been very popular, as have memorial candles with the papal coat-of-arms.
Orr has spent most of the week calling manufacturers, asking them to ship goods quickly. Some churches saw a month’s supply of candles dwindle rapidly over the weekend.
“If we don’t have it, we’re calling the manufacturers to see if they have it and if they’re willing to ship it,” he said.
Martin Marklin, whose Contoocook, N.H., company produces candles for special occasions for the church, also said the pope’s deteriorating health presented a difficult marketing problem.
“It’s a very fine line,” Marklin said. “It’s like selling funeral plots. You can’t knock people over the head.”
Marklin waited until the very end before advertising on the Web site for Marklin Candle Design. “Within minutes of his passing, our Web site was up,” he said. “Churches were calling us even on Saturday, on the weekend.”
At Robert F. Gaiser Inc. in Butler, N.J., which has made liturgical clothing for 60 years, Lisa and Steve Gaiser figure they’ll sell about 8,000 yards of bunting — almost five miles of cloth — during the papal transition period.