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Poll unveils differences over garage preferences

PR Newswire

SYOSSET, N.Y. – GarageTek Inc., the market leader in professionally designed and installed garage organization and storage systems, announced last week that an online survey of 2,305 Americans showed that the majority of both male and female homeowners need their garage to be a clean and safe room for their family.

However, there are several gender differences according to the survey, which asked a series of questions relating to individual lifestyles to determine respondents’ garage personality.

According to GarageTek’s garage experts, who have met with tens of thousands of homeowners, consumers’ storage patterns are shaped by one of three characteristics.

For men, it’s achievement, toys or family. For women, it’s luxury, time or cleanliness.

The survey, at http://www.garagetek.com/personality_test, was completed by 1,223 men and 48.5 percent were most focused on family issues. Of the 1,082 women who completed the survey, 60 percent were attentive to the cleanliness of their homes.

Among men, 48.5 percent were focused on cleanliness, yet of women, 60 percent want the garage as clean and organized for the family as the rest of the home.

Among men, 41 percent wanted a garage that reflects a life on the run, where, among women, 21 percent wanted easy storage solutions that reflect their desire to accommodate a life on the run.

Among men, 10.5 percent worry about storing their toys, but 19 percent of women want the latest organization system to simplify their life.

“These results illustrate that homeowners combine their passions, goals and ambitions with their families’ need for an organized living space,” said Marc Shuman, president of GarageTek. “They support the recent trend of consumers spending their organization dollars on the garage, taking it from chaos to clean.”

According to Peachtree Consulting in Atlanta, GA, home organization was a $7 billion industry in 2004 and the garage is the room consumers plan to organize first.

“I found the test to be right on target,” said survey participant, Ann Barnett, “it characterized me and my quirks exactly.”

About the survey: The poll was taken by consumers who visited the company’s Web site between December 26, 2004, and January 20, 2005. The survey categorized consumers into 24 categories according to combinations of the three lifestyle issues.

About GarageTek: The company offers the widest selection of garage storage and organization products in the industry. The patented TekPanel is the backbone of the system making every inch of the garage interior ready for interchangeable accessories, including: cabinets and shelves, activity racks, workbenches and mobile tool units, baskets and brackets, ceiling solutions and a dedicated Kid’z Korner. With GarageTek’s custom tile flooring, the garage becomes a fully functional and well appointed room from the floor to the walls and ceiling. Every GarageTek system is professionally designed using proprietary software that develops a 3D, color rendering and then is installed by factory- trained technicians. The entire product line is weatherproof, insect-proof, fire-rated and backed by a 10-year warranty.

On the Web: Detailed results of the survey are available at http://www.garagetek.com which is also where you can find more information about GarageTek and the storage solutions it provides.

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