Bill Rancic, the first-season winner of “The Apprentice,” would like to offer kids the same business guidance he received from Donald Trump.
Rancic, 32, will pen the children’s book “Beyond the Lemonade Stand: Starting Small to Make It Big,” to be published by Razorbill on Sept. 8.
The advice book is geared toward ambitious youths aged 8-12 and will offer guidelines for business success, ethics and profitability.
“Middle-graders are extremely interested in learning how to make money, and with Rancic’s knowledge and celebrity appeal, he is a great role model to children looking for the formula to success in business,” says Eloise Flood, senior vice president and publisher of Razorbill, an imprint of Penguin Young Readers Group.
Business-savvy kids, “Apprentice” cast members and other business leaders will relate anecdotes in the book. Rancic plans to donate all his royalties to children’s charities, including Mercy Home for Boys in Chicago.
The “Apprentice” winner personally knows that of which he writes. Not only did he win the chance to oversee the construction of Chicago’s Trump Tower, he’s also a successful entrepreneur, building his own cigarsaroundtheworld.com into a multimillion dollar business and developing real estate.
“Lemonade Stand” is an appropriate title – not only because it’s a popular first business venture for kids, but also because running a lemonade stand was the inaugural task that Rancic and his fellow “Apprentice” competitors tackled.
It will be Rancic’s second book, following his 2004 guide “You’re Hired: How to Succeed in Business and Life From the Winner of ‘The Apprentice.’ “
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