Miss America group reduces scholarships contestants

Fri., Jan. 20, 2006

Kathleen Hennessey Associated Press

There may be more glitz for Miss America this year, but there’s less dough.

After losing its network television contract, moving to Las Vegas in search of a new glamorous look and turning to former winners for financial help, the Miss America Organization has reduced the amount of scholarship money it awards its winners.

Miss America 2006 will receive a crown Saturday night but $20,000 less for school than her predecessor. And the total amount of scholarship prize money for the 52 contestants will drop this year by about 44 percent, to $292,500.

For the past four years, the pageant handed out about $528,500 at the national level through awards given to Miss America, the runners-up and the winners of other prizes for community service, talent and swimsuit, according to pageant officials.

Last fall, the pageant turned to former winners for help, asking them to underwrite in part what since 2000 had been a $50,000 scholarship for the winner. This year that scholarship is $30,000.

The scholarship reductions are one of several recent moves made in an attempt to keep the 85-year-old pageant afloat. The organization lost $1.7 million in 2004, due largely to a drop in television revenue from ABC, which later jettisoned the pageant from its lineup.

Cable outlet Country Music Television picked it up, but the broadcast rights are believed to be far less than before.

With less television revenue flowing in, the Miss America Organization has had to start focusing on fund-raising, says CEO Art McMaster.

At the pageant’s first preliminary competition Tuesday at the Aladdin Resort & Casino, vendors sold Miss America T-shirts and baby pajamas before the show.

Also, the lobby was scented with perfume that will be sold for $49.95 a bottle at national and local pageants, with a percentage of the profits going to the Miss America Organization.

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