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Networks hoping for big hits

Gary Levin USA Today

The broadcast TV networks have been wooing advertisers in L.A. this week, hyping hopeful hits of tomorrow.

Nearly 100 episodes of proposed series are being produced in a frantic stretch that ends in May when networks set fall lineups. At most, one in four will make it on the air.

After a year with few successes, “every network seems to be trying to play a little out of their comfort zones” in seeking new shows, says Fox’s Craig Erwich.

So most of CBS’ drama slate avoids its staple of crime shows; NBC is going heavy on guy shows; ABC is trying to tap into the CBS “procedural” formula to find more success in repeats; and Fox is aiming for big stars and more quirky series after “stumbling” with traditional shows last fall, Erwich says.

Among the trends:

“Sudsy stuff. Heavily serialized thrillers are on the outs, but soaps are in demand as networks react to the success of “Grey’s Anatomy.” Chief among them is ABC’s planned “Grey’s” spinoff, starring Kate Walsh, for which a two-hour pilot will air in May.

Fox will try “Nurses,” set in a big-city hospital. NBC has “Lipstick Jungle,” with Brooke Shields and Kim Raver as career-happy New Yorkers, and “The Mastersons of Manhattan,” about socialite sisters (Natasha Richardson and Molly Shannon).

ABC is hunting for more “Grey’s” companions with “Dirty Sexy Money,” about a lawyer (Peter Krause) for a wealthy family that features Jill Clayburgh, Donald Sutherland and Billy Baldwin; and an untitled soap about four dysfunctional CEOs, including Dylan McDermott, Michael Vartan and Christopher Titus.

“Star power. Among other familiar faces looking to return to the small screen are Jimmy Smits, in a CBS drama about a family business; Angie Harmon, in ABC’s “Women’s Murder Club,” based on James Patterson’s best sellers; and Julianna Margulies as a defense lawyer and Kirstie Alley as a small-town minister on Fox.

Kelsey Grammer (“Frasier”) and Patricia Heaton (“Everybody Loves Raymond”) already are guaranteed a comeback with Fox’s “Action News,” about a down-on-his-luck anchor who rejoins his former deskmate at a Pittsburgh station.

“Wacky ideas. Left-field concepts include CBS’ “Swingtown,” about swinging couples in the 1970s; “Me & Lee,” Fox’s take on a guy who has “bionic” back surgery in Lee Majors’ lab; NBC’s “Area 57,” where office workers keep an eye on a manipulative alien; the CW’s “Wild at Heart,” about a veterinarian who moves his family to South Africa; ABC’s “Cavemen,” a comedy spinoff of the Geico insurance ads; and “Sarah Connor Chronicles,” Fox’s bid to keep the “Terminator” character alive, with Lena Headey (“300”).

“British invasion. “Networks now, they hate risk, so they’re looking for (proven) international formats,” says Carolyn Finger of TVtracker.com.

Brit-inspired projects include ABC’s “Football Wives,” about team spouses; “Viva Laughlin,” a CBS musical drama; and the NBC comedy “I’m With Stupid,” about a sad sack and his wheelchair-bound pal.

“D.C. doings. The capital city spawns “Supreme Courtships,” a Fox dramedy about court clerks; “The Hill,” a soapy congressional comedy; “The Thick of It,” ABC’s remake of another British series about the staff of a junior congressman; and CW’s “Paige Armstrong,” from “Commander in Chief” creator Rod Lurie, about a naive congressional aide who runs against her former boss.