DVD sales to aid Tasmanian devil
Warner Bros. is donating money from the sale of DVDs featuring Bugs Bunny and Daffy Duck to help efforts to save the Tasmanian Devil from extinction.
The Looney Tunes character Taz – a whirling, growling rival to Bugs Bunny – is based on the Australian marsupial, which is being threatened by contagious cancer in its homeland, the island state of Tasmania.
Australian officials said Warner Bros. had struck a deal with the government to donate one Australian dollar – the equivalent of 82 cents – for each sale from a new series of DVDs to be released in Australia featuring the company’s cartoon characters.