Summer a time for twists
Summer is a season that demands a certain kind of book – a time for beach reads, not for “Finnegans Wake” or “Gravity’s Rainbow.”
But what does “beach read” mean, beyond bonanza sales? Is it a whimsical Maeve Binchy? Is it a legal potboiler by John Grisham, or a sprawling saga by James Michener? Or all of the above and more?
We dialed up some best-selling novelists to ask.
“It’s a page-turner,” says David Baldacci, who specializes in political thrillers. “Fast plots. Engaging characters. Twists and turns. You don’t have to think a whole lot about serious things.”
“It’s an indulgence,” says mystery writer Janet Evanovich. “It’s usually a well-crafted book written by an author that consistently delivers. Something you can count on.”
“It’s sort of paradoxical,” says Diana Gabaldon, author of the sci-fi/romantic/ historical fiction “Outlander” series. “A great beach read has to have two attributes: really absorbing so you want to read it, but it also has to be interruptible so you can put it down and chase your kids.”
If the 1970s gave birth to the summer movie blockbuster, the ‘60s were about blockbuster books. “Valley of the Dolls” (1966), “Rosemary’s Baby” (1967) and “The Godfather” (1969) flew off the shelves as books before they sold out theaters as movies.
” ‘The Godfather’ was the first of the superbooks that totally dominated beach reads,” says Albert Greco, a marketing professor at Fordham University who specializes in the publishing industry.
“And then in the ‘70s you see the next round of superbooks: ‘Jaws,’ ‘Roots.’ Then in the ‘80s, you see `Bourne Identity,’ `Princess Daisy’ (by Judith Krantz), Danielle Steel.
“In the ‘90s, we start to see a slight shift: The emergence not of the big superstar book, but the big superstar author.”
These superstars hit the Top 10 lists year after year: Grisham, Patricia Cornwell, James Patterson. They are brands unto themselves, and their devoted followings count on consistent delivery.
Every June, for example, Evanovich releases her newest Stephanie Plum story in hardcover – this year, “Fearless Fourteen” – and last year’s title (“Lean Mean Thirteen”) in paperback.
“I love being thought of as a beach read,” she says. “It makes it easy for the consumer because they know to look forward to this at the same time every year.”
The popular perception might be that a beach read is somehow deficient compared with whatever’s nabbing the Booker Prize.
But writer and critic Thomas Mallon draws a distinction between a beach read and an “airplane read,” a thinly crafted book that seems designed simply to tranquilize flight anxiety.
“The beach would actually seem to me the perfect time to read something really serious, because your mind would be clear enough and untroubled enough to take it in,” says Mallon, whose novel “Fellow Travelers” was published last year.
“The beach sounds perfect for that ambitious run at Proust or Gibbon.”
She’s not Proust, but if there’s one person installed on the beach-read throne by both the publishing industry and the public, it’s probably Mary Higgins Clark, the queen of suspense who has sold 80 million copies in the United States alone.
“I think it’s defined as sort of light, entertaining reading, as opposed to having a heavier tone,” Clark says. “You sit on the beach with a book by an author who has so far pleased you, and you know what to expect.”
Does she see herself as a beach-read goddess?
“I’m called a good beach read,” Clark hedges. “I hope I’m a decent read the other 10 months of the year.”