Dick Martin, pioneering TV comic, dies

LOS ANGELES – Dick Martin, the zany half of the comedy team whose “Rowan and Martin’s Laugh-In” took television by storm in the 1960s, making stars of Goldie Hawn and Lily Tomlin and creating such national catch-phrases as “Sock it to me!” has died. He was 86.

Martin, who went on to become one of television’s busiest directors after splitting with Dan Rowan in the late 1970s, died Saturday night of respiratory complications at a hospital in Santa Monica, family spokesman Barry Greenberg said.

“He had had some pretty severe respiratory problems for many years, and he had pretty much stopped breathing a week ago,” Greenberg said.

Martin had lost the use of one of his lungs as a teenager, and needed supplemental oxygen for most of the day in his later years.

“Laugh-in,” which debuted in January 1968, was unlike any comedy-variety show before it. Rather than relying on a series of tightly scripted song-and-dance segments, it offered up a steady, almost stream-of-consciousness run of non sequitur jokes, political satire and madhouse antics from a cast of talented young actors and comedians that also included Ruth Buzzi, Arte Johnson, Henry Gibson, Jo Anne Worley and announcer Gary Owens.

Presiding over it all were Rowan and Martin, the veteran nightclub comics whose standup banter put their own distinct spin on the show.

Like all straight men, Rowan provided the voice of reason, striving to correct his partner’s absurdities. Martin, meanwhile, was full of bogus, often risque theories about life, which he appeared to hold with unwavering certainty.

Against this backdrop, audiences were taken from scene to scene by quick, sometimes psychedelic-looking visual cuts, where they might see Hawn, Worley and other women dancing in bathing suits with political slogans, or sometimes just nonsense, painted on their bodies. Other times, Gibson, clutching a flower, would recite nonsensical poetry or Johnson would impersonate a comical Nazi spy.

“Laugh-In” astounded audiences and critics. For two years the show topped the Nielsen ratings, and its catchphrases – “Sock it to me,” “You bet your sweet bippy” and “Look that up in your Funk and Wagnall’s” – were recited across the country. The novelty of “Laugh-In” diminished with each season, however, and as players such as Hawn and Tomlin moved on to bigger careers, interest in the series faded.

After the show folded in 1973, Rowan and Martin capitalized on their fame with a series of high-paid engagements around the country. They parted amicably in 1977. Rowan died in 1987. Martin moved onto the game-show circuit, but quickly tired of it. Reluctant at first, he moved behind the cameras, and soon he was one of the industry’s busiest TV directors, working on “Newhart,” “In the Heat of the Night,” “Archie Bunker’s Place” and “Family Ties” and other shows.