Yahoo acquires IntoNow

Tue., April 26, 2011

SUNNYVALE, Calif. – Yahoo Inc. has bought the maker of mobile software that makes it easier for people to let their friends know what TV shows they’re watching.

The deal to buy IntoNow, announced Monday, is part of Yahoo’s effort to provide more information-sharing services. The company, which is based in Sunnyvale, Calif., is trying to give people more reasons to stay on its website and services instead of increasingly popular online hangouts such as Facebook and Twitter.

Financial terms weren’t disclosed.

IntoNow also lets viewers identify their favorite TV commercials, a feature that might open up ways for Yahoo to sell more ads in its online videos.

Associated Press

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Yahoo acquires IntoNow

Jesse Tinsley

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