Status Update: Getting Married

Today’s Brides’ Digital Habits • 79 percent of brides keep up on wedding website and blogs • 77 percent become a fan of wedding brands • 61 percent download wedding-planning apps • BUT, 78 percent still buy wedding magazines Updating Their Relationship Status • 1 in 10 brides updates her status on her social networks within minutes of getting engaged. • 1 in 3 updates it within hours • A quarter of brides update their status the day after getting engaged. App-ily Ever After • 52 percent of brides use a checklist app and ideas/photo inspiration apps • 47 percent use an app for planning and organizing Staying Connected • Two-thirds of brides considers logging onto social networks while on their honeymoon. • Three-fourths plan to share photos from the honeymoon on their social networks • A quarter of brides say their guests check into the wedding on Facebook Guest Relations • 64 percent of brides say it’s OK to use digital invitations for wedding-related events - but not the wedding itself • 62 percent of brides say they like that their guests post photos from their wedding on Facebook • A quarter of brides say their guests check into the wedding on Facebook Vendor Connections Brides also use social media to keep in touch with vendors. • 49 percent connect on Facebook • 19 percent stay in touch via Pinterest • 7 percent of brides use Twitter to connect, and other 6 percent use Instagram