Arrow-right Camera
The Spokesman-Review Newspaper

The Spokesman-Review Newspaper The Spokesman-Review

Spokane, Washington  Est. May 19, 1883
Cloudy 33° Cloudy
News >  Auto

Coming New-Car Colors

Jim Gorzelany CTW Features
Look for tomorrow’s automotive paint treatments to reflect trends like unpretentious innovation and sustainable living, as well as the resurgence of “Rust Belt” cities, according to a report issued by BASF Coatings in Detroit, Mich. They may sound overly esoteric, but the most dramatic colors car buyers could encounter as early as 2018 include: • La Garra Charrua - a light blue color that’s reminiscent of prairie spaces. • Haymaker - a rich orange that sparkles like the charm of a rusty factory. • Fitted Green - a soft green exemplifying the look of fresh mowed grass. • Gray Elevator - a dark silver hue that harkens to a connected world where people come together. • Take 10,000 - a brownish color with a lot of sparkle that’s intended to help individuals recall natural experiences. “The colors we’ve chosen will highlight a car’s beauty and create a strong color memory while reflecting both the driver’s desires and the North American consciousness,” says Paul Czornij, Technical Manager for the BASF Color Excellence group.
The Spokesman-Review Newspaper

Local journalism is essential.

Give directly to The Spokesman-Review's Northwest Passages community forums series -- which helps to offset the costs of several reporter and editor positions at the newspaper -- by using the easy options below. Gifts processed in this system are not tax deductible, but are predominately used to help meet the local financial requirements needed to receive national matching-grant funds.

Active Person

Subscribe now to get breaking news alerts in your email inbox

Get breaking news delivered to your inbox as it happens.