Coming New-Car Colors

Look for tomorrow’s automotive paint treatments to reflect trends like unpretentious innovation and sustainable living, as well as the resurgence of “Rust Belt” cities, according to a report issued by BASF Coatings in Detroit, Mich. They may sound overly esoteric, but the most dramatic colors car buyers could encounter as early as 2018 include: • La Garra Charrua - a light blue color that’s reminiscent of prairie spaces. • Haymaker - a rich orange that sparkles like the charm of a rusty factory. • Fitted Green - a soft green exemplifying the look of fresh mowed grass. • Gray Elevator - a dark silver hue that harkens to a connected world where people come together. • Take 10,000 - a brownish color with a lot of sparkle that’s intended to help individuals recall natural experiences. “The colors we’ve chosen will highlight a car’s beauty and create a strong color memory while reflecting both the driver’s desires and the North American consciousness,” says Paul Czornij, Technical Manager for the BASF Color Excellence group.