Seattle launches campaign to get more users for bike share

SEATTLE – The city of Seattle has launched a campaign to encourage people to sign up for the now city-owned Pronto bike-share system, but city employees might not have seen the fliers.

The Seattle Times reported that less than 1 percent of city employees hold memberships through a city-subsidized corporate-membership program. The city is holding “Pronto Week” to try to encourage people to sign up for discounted annual memberships with the program.

Overall, membership for the system has been slow. More than 3,300 people signed up for the system in its first year of operation, but the number of members has dropped to about 1,800 now.

The city took ownership of Pronto two weeks ago and the Seattle Department of Transportation is looking to expand the system in 2017.