Some Athol residents have a harder time embracing their Athol-ness than others. In Athol, Idaho, for example, townspeople have joined in the hilarity caused by their unfortunately named town. You can buy cups, baseball caps, T-shirts and other items with slogans that poke fun at the name. Comcast SportsNet discovered that residents of Athol, Mass., population 11,500, are more sensitive about their town name when the cable sports network poked fun at it in an ad campaign. One ad read: "We can pronounce Worchester without sounding like an Athol." Athol selectmen directed the city attorney to write a letter of protest and one urged residents to boycott any newspaper containing the ad. Splitting hairs, the selectman noted that the correct pronunciation of their town is "ATH-awl." "There's always been this, shall we say, 'humorous pronunciation,' " Selectman Wayne Miller told the Associated Press. "If one person is doing it, that's nothing to worry about. But you have to draw the line when a major company uses it to make money." Comcast ap-hollow-gized and pulled the ad. Susannah Whipps, the only selectman to oppose sending the letter, said she was more concerned with vandals putting an "r" before and an "e" after "Athol" on town signs to change the name to "rathole." Expensive sex