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Huckleberries Online

Sat., May 3, 2008, 1:05 a.m.

Going Green Reaches Tipping Point

Item: How did being green become the new black? Being environmentally friendly is no longer just for 'tree-huggers.' It's a trend that has taken root in popular American cultureIdaho Statesman.

More Info: Everywhere you turn these days - from cinema to cereal boxes - all you see is green.
Green has become as much a popular culture movement as an environmental one. What was a major concern for a small group of people just five years ago has become mainstream through events that played out on big and small screens: a summer blockbuster movie, a terrifying real-life disaster, an eloquent plea for change, and a respected and scathing scientific report. All these events have brought us to a tipping point in American history, said popular culture expert Robert Thompson.

Question: What do you do in terms of environmental protection today that you didn't do five years ago?

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Huckleberries Online

D.F. Oliveria started Huckleberries Online on Feb. 16, 2004. Oliveria's Sunday print Huckleberries is a past winner of the national Herb Caen Memorial Column contest.