Teen retailer Abercrombie & Fitch doesn't stock XL or XXL sizes in women's clothing because they don't want overweight women wearing their brand. They want the "cool kids," and they don't consider plus-sized women as being a part of that group. Abercrombie is sticking to its guns of conventional beauty, even as that standard becomes outdated. Contrast Abercrombie with H&M, another favorite with the teen set, who just subtly introduced a plus-sized model in its latest swimwear collection. H&M has a plus-sized line. American Eagle, Abercrombie's biggest competitor, offers up to size XXL for men and women/Business Insider. More here. (AP file photo)

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Question: Is this a clever advertising ploy designed to get people in the store who think they're elite?