Natalie Harrison, left, and Jasmine Barnett of Troop 2424 hold a promotional poster for the Girl Scouts in Charlotte, N.C.
NEW YORK – With an assist from Michelle Obama, the Girl Scouts of the USA is launching an unorthodox recruitment campaign this week aimed at reversing a long-running decline in participation by girls and adult volunteers.
Instead of placing ads on TV, in newspapers and on billboards, the decentralized campaign will unfold in neighborhood initiatives and on social media as local Girl Scout councils directly target elementary-school girls – even kindergartners – with promises of adventuresome fun.
The first lady is pitching in with a video in which she lauds the contributions of the Girl Scouts and urges adults to find the time to help out. More here.
Were you ever a Girl Scout? How about your daughter/s?