ADVERTISEMENT
Advertise Here

Huckleberries Online

Girl Scout membership declines

Natalie Harrison, left, and Jasmine Barnett of Troop 2424 hold a promotional poster for the Girl Scouts in Charlotte, N.C.

NEW YORK – With an assist from Michelle Obama, the Girl Scouts of the USA is launching an unorthodox recruitment campaign this week aimed at reversing a long-running decline in participation by girls and adult volunteers.

Instead of placing ads on TV, in newspapers and on billboards, the decentralized campaign will unfold in neighborhood initiatives and on social media as local Girl Scout councils directly target elementary-school girls – even kindergartners – with promises of adventuresome fun.

The first lady is pitching in with a video in which she lauds the contributions of the Girl Scouts and urges adults to find the time to help out. More here.

Were you ever a Girl Scout? How about your daughter/s?


Please keep it civil. Don't post comments that are obscene, defamatory, threatening, off-topic, an infringement of copyright or an invasion of privacy. Read our forum standards and community guidelines.

You must be logged in to post comments. Please log in here or click the comment box below for options.

comments powered by Disqus
« Back to Huckleberries Online

Get blog updates by email

About this blog

D.F. Oliveria is a columnist and blogger for The Spokesman-Review. Print Huckleberries is a past winner of the Herb Caen Memorial Column contest by the National Association of Newspaper Columnists. The Readership Institute of Northwestern University cited this blog as a good example of online community journalism.

Find DFO on Facebook

DFO on Twitter

Betsy Russell on Twitter

HBO newsmakers Twitter list

Latest comments »

Read all the posts from recent conversations on Huckleberries Online.

Take this week's news quiz ›
Search this blog
Subscribe to this blog
ADVERTISEMENT
Advertise Here