While out of town the other day the editor of this newspaper sent out what I regard as one of the Top 10 tweets of all time. Here it is.

"Moroccan cabbie asks what I do. I'm a journalist. 'Lots of bullshit, my friend.' I could only laugh."

Now the S-R isn't typically associated with a slogan such as The New York Times' "All the news that's fit to print" or "Covering Dixie Like the Dew" (one of the Atlanta papers, years ago).

But what would you think of "Lots of bullshit," high up there on A1 every morning?

No, I don't think it's an accurate summary of our offerings. But man, it would be so mind-blowingly self-effacing that even our most strident detractors might have to take a step back.

Newspaper people talk a lot about the need to be bold, but we seldom are.

If nothing else, using "Lots of bullshit" as a slogan would be bold.

Unfortunately, it might not wear well. And it would be certain to rub many of our older readers the wrong way. (They still buy copies of the paper, so you bet they get a vote.)

So never mind.

But maybe I could jettison "The Slice" as a column name and use the cabbie's line instead.

"Lots of bullshit...since 1992."

That would be fine until it came to quoting some reader's preschool grandson. Wouldn't be a perfect fit then.

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