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Putting The Squeeze On Premium Juice Market

Thu., Jan. 26, 1995

Tropicana Products Inc., which makes the world’s best-selling orange juice brand, said Wednesday it will introduce a line of premium orange juice fortified with calcium, extra vitamins or fiber.

The new Pure Premium Plus line is designed to appeal to consumers who are concerned about nutrition and health.

Tropicana said three versions of the new line should be available nationally in March.

The beverages will cost about 10 percent more than its Pure Premium line of not-from-concentrate juices, Tropicana said.

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