January 26, 1995 in Nation/World

Putting The Squeeze On Premium Juice Market

Associated Press
 

Tropicana Products Inc., which makes the world’s best-selling orange juice brand, said Wednesday it will introduce a line of premium orange juice fortified with calcium, extra vitamins or fiber.

The new Pure Premium Plus line is designed to appeal to consumers who are concerned about nutrition and health.

Tropicana said three versions of the new line should be available nationally in March.

The beverages will cost about 10 percent more than its Pure Premium line of not-from-concentrate juices, Tropicana said.

© Copyright 1995 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Get stories like this in a free daily email


Please keep it civil. Don't post comments that are obscene, defamatory, threatening, off-topic, an infringement of copyright or an invasion of privacy. Read our forum standards and community guidelines.

You must be logged in to post comments. Please log in here or click the comment box below for options.

comments powered by Disqus