Rethinking This Royalty Business…

Airline food fit for a king? Regardless of the quality, the vacation carrier Britannia said Monday it will drop the “royal” label from its on board catering because some passengers were put off.

Britannia launched its “royal” in-flight services four years ago, and ever since then the British royal family has been embroiled in controversy and divorce - played out in a feisty tabloid press that relishes in every detail.

“We have done some market research and have found that the name ‘royal’ no longer has the kudos and the positive associations it had when we introduced it on flights in 1992,” Britannia spokesman Richard Hedges told Press Association, a domestic British news agency.

The airline based in Luton, just north of London, will rename its services next spring.

Buckingham Palace had nothing to say. “This decision is a matter for the company, and it is not something we would comment on,” said a palace spokesman. Associated Press