KFC joins chains dropping trans fats
LOUISVILLE, Ky. – KFC’s fried chicken buckets soon will be stamped with a health message along with the famous likeness of its founder, Colonel Harland Sanders.
The banner proclaims that its chicken has zero grams of trans fat per serving.
The Louisville-based chain announced today that all 5,500 of its U.S. restaurants have stopped frying chicken in artery-clogging trans fat. The company had said in October that it was switching to a new soybean oil believed to be less likely to cause heart disease.
Sister brand Taco Bell also said today that its U.S. restaurants have completely switched to an oil with zero grams of trans fat. All 4,200 single-brand Taco Bells were converted to canola oil, and all 1,400 multibrand locations switched to soybean oil, the fast food chain said.
There are 23 Taco Bell items that contain no trans fat, including the chicken and beef crunchy taco, grilled steak soft taco, chicken and steak Gordita Supreme, and the chicken and steak Chalupa Supreme. Taco Bell said it’s working to remove trans fat from all its ingredients.
The two chains are subsidiaries of Louisville-based Yum Brands Inc., which also include Pizza Hut, Long John Silver’s and A&W All-American Food Restaurants.
The announcements come amid a national push to rid diets of trans fat. New York City and Philadelphia have required restaurants to phase out trans fats by next year, and bills to restrict or ban trans fats in restaurants or school cafeterias have been introduced in a number of states.
Doctors say trans fat – listed on food labels as partially hydrogenated vegetable oil – can raise bad cholesterol and lower healthy cholesterol.
Other companies including Wendy’s International Inc., Starbucks Corp., McDonald’s Corp. and Burger King Holdings Inc. have also said they will phase out trans fat from their products.
KFC said the change in cooking oils will not change how its fried chicken tastes.
KFC was unveiling television advertising today to promote its switch to cooking oil without trans fat.
The company won praise from the Center for Science in the Public Interest, a consumer group that pushed for KFC to switch to a healthier cooking oil.
Larry Miller, a restaurant analyst with RBC Capital Markets, said the biggest impact would be a perception that “maybe KFC is a little bit more healthy than it otherwise would have been.
“But fried chicken is fried chicken. How healthy is it going to be in people’s minds?”
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