Pepsi and Clorox used online voting to award money for good ideas; Allstate is using the same platform to give a little dough to Spokane nonprofits.
The insurance company announced Friday its decision to donate $50,000 to support nonprofits in Spokane, one of two cities in the nation selected to receive money.
“Unfortunately, in these challenging economic times, nonprofits throughout the state are faced with tough decisions,” said Kim Bartos, field vice president of the Northwest region for Allstate Insurance Co. “Allstate recognizes the importance that these organizations play in the communities in which we live and work.”
The campaign, Cash for Your Community, asks Spokane residents to go to a website and vote for or nominate their favorite local nonprofit. The three with the most votes will earn cash awards: $35,000 for first place, $10,000 for second and $5,000 for third. Voting ends Nov. 16.
“For a nonprofit, it’s huge,” said Jennifer Nemes of Inland Northwest Baby, a nonprofit that helps provide basic necessities for babies, such as diapers, gently used clothing and hygiene items. “Even $5,000 can help. Imagine how many diapers that would buy.”
Mayor David Condon said Friday, “In Spokane we are fortunate to have businesses and partners who step up to the plate.”
He added, “This is real money for nonprofits. Game on.”