SAN FRANCISCO – The Fight Hunger Bowl is keeping its cause even without its title sponsor.
The San Francisco-based bowl game that will be played Dec. 27 between BYU and Washington will still be focused on feeding the hungry even though Kraft Foods declined an option on its contract, leaving the bowl without a title sponsor.
Instead of seeking a new sponsor or new name for the bowl in its final year in San Francisco before moving to the 49ers’ new stadium in Santa Clara next year, executive director Gary Cavalli decided to keep the Fight Hunger name for a final year.
“We had to evaluate whether we wanted to call it something different like the San Francisco Bowl for one year or whether to keep the fight hunger cause going,” Cavalli said. “We wanted to continue the fight hunger cause and it was less confusing not to have an interim name.”
The only other bowl without a title sponsor or presenter this year is the Texas Bowl.
The most notable cost-cutting change will be the lack of 2,000 temporary bleacher seats at AT&T Park that cost $40 per seat to install. Capacity will be about 38,000 and the bowl is expecting to sell about 35,000 tickets.