Employers embracing older workers
Boomers offer reliability, dedication, life experience
Older people searching for jobs have long fought back stereotypes that they lack the speed, technology skills and dynamism of younger applicants. But as a wave of baby boomers seeks to stay on the job later in life, some employers are finding older workers are precisely what they need.
“There’s no experience like experience,” said David Mintz, CEO of dairy-free products maker Tofutti, where about one-third of the workers are over 50. “I can’t put an ad saying, ‘Older people wanted,’ but there’s no comparison.”
Surveys consistently show older people believe they experience age discrimination on the job market, and although unemployment is lower among older workers, long-term unemployment is far higher. As the American population and its labor force reshape, though, with a larger chunk of older workers, some employers are slowly recognizing their skill and experience.
About 200 employers, from Google to AT&T to MetLife, have signed an AARP pledge recognizing the value of experienced workers and vowing to consider applicants 50 and older.
One of them, New York-based KPMG, has found success with a high proportion of older workers, who bring experience that the company says adds credibility. The auditing, tax and advisory firm says older workers also tend to be more dedicated to staying with the company, a plus for clients who like to build a relationship with a consultant they can count on to be around for years.
“Some Gen Ys and Millennials have this notion of, ‘I will have five jobs in 10 years,’ ” said Sig Shirodkar, a human resources consultant with KPMG. “We’re looking for ways to tame that beast.”
Many employers find older workers help them connect with older clients. At the Vermont Country Store in Rockingham, Vt., the average customer is now in their 60s, and about half of the business’s 400 workers are over 50, coming from a range of professional backgrounds, often outside retail. “Having folks internally that are in the same demographic certainly helps to create credibility and to have empathy for our customer,” said Chris Vickers, the store’s chief executive.
Even when the customers themselves might not be seniors, employers find older adults bring a level of life experience that helps them in their work. About 20 percent of the roughly 26,000 customer service, sales and technical support agents working for Miramar, Fla.-based Arise Virtual Solutions are 50 or older, and chief executive John Meyer said they often find ways to connect with the caller on the other end of the line.
“Having someone who is more senior, who has had some life scars, makes them much better at interacting with people,” Meyer said. “This is a chance for them to use the skills that they have built up over their life.”
The embrace of older workers by some companies comes as the country’s demographics shift and a greater number of people stay on the job later in life, some because of personal choice, others out of necessity after their retirement savings took a hit during the recession. Between 1977 and 2007, employment of workers 65 and older doubled, a trend that has stayed on track and is projected to continue as the massive baby boom generation moves toward old age. But long-term unemployment has plagued older adults: Nearly half of those 55 and older who find themselves jobless remain out of work for 27 weeks or more.
Many companies still tend to overlook older applicants. Peter Cappelli, a University of Pennsylvania professor who co-authored “Managing the Older Worker,” said that because the economy has remained relatively weak and demand for jobs has been so high, many employers haven’t been pressed to directly recruit older individuals.
Stereotypes have prevailed. Hiring managers often still view older applicants as having lower job performance, higher absenteeism and accident rates, and less ability to solve problems and adapt to changes. But Capelli said research has found older workers outpace younger ones in nearly every metric. And in jobs where age might be a detriment – say, a highly physical job beyond a particular older person’s ability – seniors tend to exclude themselves from applying in the first place.
“The evidence is overwhelming that they’re better,” Cappelli said. “But the hiring managers are just going with their guts, and our guts are full of prejudice.”
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