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Spokane, Washington  Est. May 19, 1883

Nation’s craft brews enjoy heady times

Small breweries gain popularity with consumers in big way

Dan Kleban, co-owner of the Maine Beer Co., poses in the company’s tasting room in Freeport, Maine, recently. Maine Beer Co. has grown over six years from a one-barrel nanobrewery to producing more than 9,000 barrels this year. (Associated Press)
David Sharp Associated Press

PORTLAND, Maine – In a nondescript industrial park, beer geeks line up several times a week outside Bissell Brothers to get the latest batch of fresh beer – much like foodies seeking the freshest baguettes, pomegranates or kale.

Jeremy Ritz didn’t get the beer he wanted on a recent day because it was sold out. So he decided to buy some rye ale instead.

“To me it’s huge that I get to talk to the guy who’s brewing my beer,” the middle school teacher said. “I love that.”

Bissell Brothers intends to make 3,200 barrels of beer this year. That’s tiny compared to the big craft breweries, which are stretching the meaning of “craft” under Brewers Association guidelines that allow them to retain the claim at up to 6 million barrels.

While Boston Beer Co., Sierra Nevada Brewing Co. and other large craft brewers continue to gain market share, the number of small breweries including nanobreweries at the other end of the spectrum is exploding, providing adventurous offerings to a new generation of beer drinkers who increasingly place a premium on locally produced beer.

“The craft beer revolution that is taking place right now is in large part because of consumers’ desire to be connected with the things they’re eating, the things they’re drinking, the things they’re wearing,” said Dan Kleban from Maine Beer Co. in Freeport, which has grown over six years from a one-barrel nanobrewery to producing more than 9,000 barrels this year. “Customers are willing to pay a premium to have that kind of connection.”

The modern craft brewery movement started on the West Coast in the 1970s. New England became the epicenter of the second wave, led by Boston Beer Co., maker of Samuel Adams, and Harpoon Brewing Co. Along the way, the amber lagers, brown ales and dark stouts have transformed from a novelty to a big business as a new generation became accustomed to sampling different styles of beer.

These days, Western brewers like Sierra Nevada, New Belgium and Greenflash are opening breweries closer to East Coast customers. Colleges are offering programs geared toward beermaking entrepreneurs.

These days, craft brewers make about 1 in 9 beers consumed in the U.S.; the industry has an aggressive goal of doubling that within five years, the Brewers Association said.

“This is not a fad. This is slow, steady, stable growth,” said Julia Herz, craft program director at the Brewers Association.

Meanwhile, nimble nanobreweries and other pint-size beer makers are staying small and pushing the boundaries with hopped-up American ales, sour German Gose beers, oak-aged sipping beers and boundary-pushing flavors. Portland’s Rising Tide offers a beer made with coriander and local seawater that the brewery says adds “a tart and mineral character.”

Peter Bissell, co-founder of Bissell Brothers, said small breweries are poised to adapt quickly to market changes.

“The bigger the ship, the harder it is to turn. You have to be small enough to remain fluid to adapt to change in the industry,” said Bissell, whose brewery is growing but remains “always fresh, always local.”

Kleban, who started Maine Beer Co. with his brother, said the beer industry is returning to its local roots, with customers who want to know what they’re putting in their bodies. Part of the challenge, he said, is to keep local breweries happy while resisting the urge to grow too fast to meet demand.

“You’re kind of in a Catch-22. People want you to grow, grow, grow, grow, grow. But they also don’t want you to be the big guy, because then you’re not the small guy – you’re the sellout,” Kleban said. “So you’re sort of damned if you do and damned if you don’t in a lot of ways.”

The nation’s largest beer makers, Anheuser Busch and MillerCoors, meanwhile, are buying up smaller breweries. MillerCoors owns Colorado-based Blue Moon. Anheuser Busch started Shock Top years ago and purchased Chicago-based Goose Island Brewing Co.