My adventure at the 4-buck-a-slice toast shop in San Francisco the other day drew some interesting insights.
“Are franchises available?” asked John Bennehoff. “Or do you think Spokane has enough morons to support one?”
Hard to say.
Spokane can be a pretty tough sell when it comes to new ideas.
The downtown grand prix, the festival of four cultures and former Mayor John Powers’ plan to plant a rooftop garden atop City Hall, to name a few.
If only the mayor had said it would be a marijuana garden.
Heck, half the town would have been there to help him come harvest time.
But there’s no denying that The Mill’s toast menu is a huge hit with mainstream San Franciscans:
Young urban hipster tech geeks who eat their toast with knife and fork and have money to burn.
Anyway, as I wrote in my column…
“After placing my order, I wandered over to a spot by the counter where I could watch my designated toastmaster. He was a young man with a moustache and a lock of brown hair that dangled uncomfortably all the way down onto his nose.”
This man apparently skipped the hairnet chapter while studying to get his State Toastmaster Certification.