The latest campaign commercial opposing Idaho's school reform ballot measures draws on a variety of criticisms of the measures to suggest they hamper teachers in doing their jobs. “We want to give your children the best education - but the Luna laws make that harder,” says the ad, which is airing statewide, including in the Spokane-Coeur d'Alene market. The ad cites an array of criticisms of the measures, some directly related to the propositions and others more general, from school funding issues to parent fees/Betsy Russell, Eye on Boise. More here.

Question: What are the purpose of television ads this deep into the campaign when many have photo and many others are tired of the mudslinging?

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