Want an ‘exotic Australian snack’?
According to one story out of L.A., some theatrical chains – Landmark Theatres in particular – are opting for living-room décor.
Yeah, you heard right. They’re trying to make theater houses look as much as possible like the ideal home-screening venue, complete with couch-type seating, concessions such as “exotic Australian snacks, a YogurBerry, in-theater merchandise or a glass of wine” and cutting-edge Sony SXRD 4K digital projectors.
The idea is to make the experience as accommodating as possible to attract viewers age 25-39 – those, in other words, who are more accustomed to seeing movies in plush comfort.
But here’s the thing: If you’ve ever watched a movie at someone else’s house, you usually have to put up with some or all of the following: ringing phones, whining children, pets that either want to hump your leg or eat your popcorn, loudly voiced comments (“Hey! What was the name of the other movie that guy was in?”) or people getting up at climactic moments to use the bathroom.
The moviegoing experience already has devolved to the point where all of those things happen in theaters now. A change in décor isn’t likely to change that.
I think the best way to improve theaters is just to post the following sign:
Below: Would you consider this Australian Monster Toad an exotic Australian snack?
Associated Press
