The Vox Box

Wed., Oct. 1, 2008

Got Milk?

Everybody has heard the title line. It's become so oftenly used, it might even be called iconic. But for the teenage group, milk is not the preferred beverage. Jolt or Pepsi may be the drink of choice, but not milk. Teens in California high schools, however, are trying to change that.

New York Times Photo
The high schoolers are doing an Apprentice-like campaign to come up with ideas to get teens to think of milk as a drink of choice. They will be coming up with fun, innnovative ads and ideas that will be run sometime next year if deemed acceptable.

The story is here.

Do you drink milk daily?

Posted Oct. 1, 2008, 6:50 p.m.

In 2006, then-editor Steve Smith of The Spokesman-Review had the idea of starting a publication for an often forgotten audience: teenagers. The Vox Box was a continuation of the Vox, an all-student staffed newspaper published by The Spokesman-Review. High school student journalists who staffed the Vox made all content decisions as they learn about the trade of journalism. This blog's mission was to give students an opportunity to publish their voices. The Vox Box and the Vox wrapped up in June 2009, but you can follow former staffers' new blog at http://voxxiez.blogspot.com.