One of the most unfortunate aspects of Safeway’s recent remodel of the Midtown Coeur d’Alene store was the sudden disappearance of the old sign at the corner of Third and Miller which proudly proclaimed, “Serving Coeur d’Alene Since 1938.” Still, Judgment Day must eventually come for all things, and the sign had most likely been in use since the last time the store had a facelift, around 40 years ago. In other words, the place was in desperate need of an update, and the replacement sign’s modern, minimalist rendering of Safeway’s latest corporate logo is an accurate representation of the store’s slick interior improvements. In the late 1990s, when Safeway opened a comparably large new store on the north end of town, people speculated about how long it would be before the company would give the ax to the crusty old store in Midtown.