Nordiques Go To Extreme
The NHL’s transplanted Quebec franchise will not be known as the “Denver Nordiques.”
Rocky Mountain Extreme was the first choice of COMSAT Video Enterprises president Charlie Lyons. COMSAT, which bought the Quebec Nordiques last month, wants the team to have a regional flavor and is considering attaching “Colorado” or “Rocky Mountain” to the name.
COMSAT is said to want to market the hockey team to a 20-something, sportsoriented crowd that loves “extreme” sports. Other nicknames considered were Cougars, Bighorns and Storm, according to the Denver Post.