The Cookie’s The Same, But The Packaging Isn’t

Is nothing sacred in the snack-food pantheon? First they mess with Coke. Now America’s self-proclaimed favorite cookie is getting a makeover for the first time since the ‘50s.

Yeah, there will still be sugar “creme” in the center. The cookie hasn’t changed. But that distinctive (some might say classic) blue-and-white package has been jazzed up for the jaded ‘90s.

The letters are bigger and more three-dimensional, the blue is deeper, the message - in this heyday of fruit leather and popcorn snacks - is more insistent.

“We’re taking advantage of new graphic-design technologies,” says Ann Smith, a spokeswoman for Parsippany, N.J.-based Nabisco Holdings Corp.

Cybersnacking? Sure, Smith says. “It’s an interactive cookie. People personalize the way they eat it.”

The new design was meant to give the choco-treats “a more fun look,” Smith says, as well as “to do more to evoke the creme filling on the inside.”

“It is more ninety-ish with a computer-generated look, and it’s definitely more hip,” she adds.