Adaptec Keeps It Simple For Shareholders

Fri., July 26, 1996

Associated Press

See Spot run. See Dick and Jane add up their profits.

Yes, from the folks who created an annual report in the style of a super-hero comic comes one written as a children’s book. It’s titled “ABC & D - All About Being Connected To Data.”

Adaptec Inc., which makes computer equipment and software, designed the report with Dick and Jane simplicity. Only in this case, it’s Wally, Molly and their dog, Data, drawn as stick figures, touting the company’s products.

Adaptec’s approach answers frequent complaints that the expensive, four-color glossy annual reports most companies send out are tedious at best, incomprehensible at worst.

“It’s one of the few annual reports I’ve read cover to cover,” spokesman Bruce Frymire said Wednesday.

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Adaptec Keeps It Simple For Shareholders

Jesse Tinsley

Jim Meehan

Molly Quinn

Rob Curley

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