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The Spokesman-Review Newspaper
Spokane, Washington  Est. May 19, 1883

Majors Hire Kraft Exec

Associated Press

Major League Baseball’s search for a top business executive will end today with the naming of a president of a new subsidiary, Major League Baseball Enterprises.

Gregory Murphy, 47, a former president of Kraft General Foods’ bakery division, who has no sports experience, will run baseball’s marketing, television, sponsorship and licensing. Baseball has never before had a central business structure like those in professional basketball, football and hockey.