Dryer Sheets Scent Clothes With ‘Ck Be’

Fri., Dec. 5, 1997

The Washington Post

What’s that spinning between you and your Calvins? Designer dryer sheets. Status products for the laundry room have arrived: the latest product from the tightly controlled design aesthetic of Calvin Klein - “cK be” scented dryer sheets.

They are part of a new laundry helpers kit from Calvin Klein Cosmetics aimed at propelling sales of “cK be,” one of the company’s “shared” fragrances (good for guys and girls).

The package ($52) consists of a box with a plastic handle - about the size of a box of detergent, by no coincidence. Inside are a matte black bottle of “cK be” eau de toilette and a sleek solid stick deodorant. Then, for added chic, there’s a roomy black laundry bag with sturdy shoulder strap and a packet of five fragrant plain white dryer sheets - for “sexy smelling clothes.”

The fragrance already has been marketed with graphic black and white ads. The message: “be good. be bad. just be.” The new theme is: “be dirty. be clean.”

There is a somewhat-alarming warning printed on the dryer sheet packet. “CAUTION: AVOID OVERDOSING,” it says. “When drying small loads or single garments, add only one-half sheet. The dryer sheets are not for use on children’s sleepwear or other garments labeled as flame resistant, as it may reduce flame resistance.”

be careful.

Local journalism is essential.

Give directly to The Spokesman-Review's Northwest Passages community forum series -- which helps to boost local journalism -- by using the easy options below. Gifts processed in this system are tax-deductible.

Meet Our Journalists

Jesse Tinsley

Meet Jesse Tinsley. As a certified drone pilot, this veteran Spokesman-Review photographer often can be seen capturing beautiful aerial photographs of our region. Sometimes though, the job requires getting down with the dogs.
Jim Meehan

Jim Meehan is no stranger to Zag Nation. As the lead writer covering the Gonzaga men’s basketball team, he tells the stories behind the game and gets fans a bit closer to their favorite players.
Molly Quinn

There is no artist in Spokane like Molly Quinn. Her whimsical style is instantly recognizable to readers of The Spokesman-Review. She has painted gorgeous illustrations that instantly elevate the journalism accompanying it. She brings to life the stories that defy photography. She makes our pages better.
Rob Curley

Spokesman-Review editor Rob Curley loves to talk with people and learn about their lives, whether it's a best-selling author or a stranger he meets downtown on his walk to lunch. It's that inquisitive nature combined with a playful sense of storytelling that helps make our newspaper different than most.