ABC plans global ‘Lost’ game

ABC is launching a global interactive game based on the hit TV show “Lost,” but details are about as mysterious and convoluted as the plot of the island castaway drama.

The Internet-based “Lost Experience” will feature a parallel story line that is not part of the TV show. It will begin May 2 in the United Kingdom, May 3 in the United States and May 6 in Australia.

There is no winning prize, but the experience will offer clues that could unlock some of the island’s many secrets.

“It’s like a giant, worldwide mysterious jigsaw puzzle that will come to life for all the world to solve,” said Mike Benson, senior vice president of marketing for ABC Entertainment.

The game will include the introduction of new characters and the mysterious Hanso Foundation. The first clue requires finding a toll-free number that will be released during the show or commercial breaks.

Clues will vary by continent, so participants will benefit from coordinating their information.