One ‘Hungry Girl’ reaches out to 450,000 others
Wed., July 2, 2008
When Lisa Lillien lost about 30 pounds seven years ago, she did it by giving up “everything good.”
But she knew she couldn’t maintain such a strict diet. So instead she worked to control her weight through smaller adjustments that were more likely to last.
By May 2004, Lillien’s success had prompted her to send e-mail newsletters with diet tips and recipes to a handful of weight-watching friends.
Though she dreamed of turning her service into more, she let it develop naturally through word-of-mouth. It worked. By December, she was reaching about 10,000 subscribers.
“From day one, the reaction was so positive that I felt it was only a matter of time,” she says.
Four years later, her “Hungry Girl” missives reach 450,000 subscribers daily.
Now that newsletter – and its Web site spinoff Hungry-Girl.com (“Tips & Tricks For Hungry Chicks!”) – have spawned a mini-industry, including product endorsements and a new cookbook.
“I love to gossip. I love to share information. And food is something I feel really passionate about,” says Lillien.
Nothing is off-limits for the Hungry Girl, from tuna melts to twice-baked potatoes, from brownies to banana bread. Lillien believes there’s a smart way to indulge in just about anything.
Her way is neither extreme nor based on denial. She uses the Weight Watchers POINTS values as a guide, and some of her recipes are co-developed with Weight Watchers.
“It’s just about finding guilt-free versions of the foods that you love and finding a way to incorporate things like pizza and onion rings and ice cream on a regular basis and still fit into your pants,” Lillien says.
Since the start, Lillien has offered her seal of approval to numerous products she says are filling, but pack few calories, including one of her favorites, Tofu Shirataki noodles.
Like all the foods Lillien suggests, the soy-based noodles provide filling portions with few calories.
“That’s what the whole brand is based on,” she says. “Hungry Girl is all about finding the best products. From minute one, it was all about cutting through all the stuff that’s on the market.”
And it’s a proven formula. For decades, the Good Housekeeping Seal has inspired confidence in products while extending a magazine brand. Lillien has positioned herself to benefit in a similar fashion.
“For her to repeatedly be linked to well-known brands in the industry may generate some credibility for her writing,” says Greg Pickett, chair of the marketing department at Clemson University in South Carolina.
While General Mills can’t yet measure the impact of Hungry Girl mentions on sales of some of their products, such as Fiber One breakfast cereal, they say they are happy to appear in her reviews and recipes.
“Hungry Girl is a natural fit for many of our brands,” says Greg Zimprich, director of brand public relations.
And now the tips and recipes that got her noticed online have gone old media in Lillien’s cookbook, “Hungry Girl: Recipes and Survival Strategies for Guilt-Free Eating in the Real World.”
And true to the Hungry Girl ethos, the book includes chapters such as, “Junk Food Junkie” and “Manly Meals,” with recipes for chili cheese nachos, potato skins, onion rings and a “super-svelte bacon melt.”
Lillien says she tries to avoid the obvious.
“People know that eating fruits and vegetables and lean meat and fish is good for them,” she says. Her advice isn’t for the perfect dieter, it’s for the food lover who wants to avoid dieting disasters.
Her advice comes in handy “when people want to satisfy cravings and not go off the deep end and eat a whole bag of Oreos,” she says.
It’s an approach that appeals to Hungry Girl fan Michelle Penso, a 21-year-old graduate student from New York’s Long Island. “She’s not saying, ‘Don’t eat this, don’t eat that,’ ” Penso says. “It’s really, ‘Eat whatever you want, here are some great recipes.’ “
Penso says the chatter on Lillien’s Web site and among newsletter subscribers feels like a group of women sharing recipes and support. (Though there are plenty of male fans, too.)
“I’ve cycled a little with weight,” Penso says. “I’m constantly fine-tuning how I eat, and I think Lisa really helps with that.”
At times, Lillien’s advice is more about looking good than being healthful. But Lillien doesn’t call herself an expert. “I’m not a nutritionist or a doctor,” she writes in her book. “I’m just hungry.”
Fajita Steak Salad
Recipe from Lisa Lillien’s “Hungry Girl,” (St. Martin’s Griffin, 2008). The acid in Diet Coke helps tenderize the meat in this steak salad. This filling salad has just 253 calories.
3 ounces raw boneless lean top sirloin, thinly sliced
4 ounces Diet Coke
1/2 small yellow onion, sliced
1/2 medium yellow bell pepper, sliced
1/2 medium red bell pepper, sliced
3 cups chopped romaine lettuce
4 baked tortilla chips, crushed
1/4 cup salsa
2 tablespoons fat-free sour cream
In a small bowl, combine the steak slices and Diet Coke. Refrigerate for 30 minutes
Coat a nonstick skillet with cooking spray and heat over medium-high. Add the steak slices and all of the soda marinade to the skillet.
Cook for 1 to 2 minutes, or until the surface of the steak is no longer pink. Transfer the meat to a plate (leaving the marinade in the pan) and set aside.
Reduce the heat to medium. Add the onion to the skillet and saute for about 2 minutes. Add the yellow and red bell pepper and cook for another minute.
Return the steak to the skillet and cook for another minute.
To serve, arrange the lettuce in a large bowl and top with the steak and vegetable mixture. Top with tortilla chips, salsa and sour cream.
Yield: 1 serving
Approximate nutrition per serving: 253 calories, 5 grams fat (1 grams saturated, 19 percent fat calories), 25 grams protein, 24 grams carbohydrate, 56 milligrams cholesterol, 7.7 grams dietary fiber, 728 milligrams sodium.
Recipe from Lisa Lillien’s “Hungry Girl,” (St. Martin’s Griffin, 2008). Eggs may seem an unlikely base for a pizza, but this recipe uses them to bring out the best of two dishes – pizza and omelets. This is a filling breakfast with just 127 calories for the entire pizza.
1/4 cup canned tomato sauce
Salt, pepper and other seasonings (such as basil, oregano or red pepper flakes)
1/2 cup fat-free liquid egg substitute
2 tablespoons chopped green bell peppers
2 tablespoons chopped mushrooms
1/4 cup shredded fat-free mozzarella cheese
In a small bowl, mix the tomato sauce with desired seasonings. Set aside.
Coat a small skillet with cooking spray, then heat over low. Pour in the egg substitute, cover and cook for 3 minutes, or until the egg is mostly set.
Carefully flip the egg, cover and cook for another minute. While the egg cooks, combine the peppers and mushrooms in a small microwave-safe bowl. Microwave for 30 seconds.
Uncover the skillet and spread the tomato sauce over the egg. Sprinkle the cheese over the sauce, then top with the vegetables. Cover the skillet and cook for another 2 minutes, or until the cheese is melted.
Yield: 1 serving
Approximate nutrition per serving: 127 calories, no fat, 27 grams protein, 10 grams carbohydrate, no cholesterol, 2 grams dietary fiber, 880 milligrams sodium.
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