Cocktail menus can be confusing. Here’s how to choose a drink you’ll love
The best craft cocktail menus offer a fine balance of art and information. I want a menu that’s just right: an objet d’art that brings me into the bar’s culture, transporting me to a new world and helping me find my way through it. These days the guides can be digital – there are some beautiful menus I’ve accessed by QR code – but the bespectacled book nerd in me still loves something that I can hold and flip through, that makes me reluctant to return it, even after ordering.