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The Spokesman-Review Newspaper
Spokane, Washington  Est. May 19, 1883

Historic time stirs memories

Ueberroth recalls 1986 ride with Rosa Parks

Peter Ueberroth shared a car with civil rights icon Rosa Parks during the Martin Luther King Day parade in Atlanta in 1986. (Associated Press / The Spokesman-Review)
By EDDIE PELLS Associated Press

There were a million people at the Martin Luther King Day parade in Atlanta in 1986, several hundred of whom still have a picture of Peter Ueberroth somewhere in their scrapbooks.

Many of them probably didn’t know who the white guy in the white Cadillac was on that cold day a generation ago.

Ueberroth was sharing the Cadillac with Rosa Parks.

As the two grand marshals made their way through the parade route, hundreds of moms and dads stepped up to the car and handed their small children through the window to the baseball commissioner, so he could hand the kids to Parks and the parents could have their babies’ pictures taken with an icon of the civil rights movement.

A generation later, Ueberroth still remembers it as one of the most touching, consequential moments of a life that has seen plenty of those. He’s been thinking about it a lot lately, with Martin Luther King Day coming today, to be followed by the inauguration of America’s first black president, Barack Obama, a day later.

“The key thing is to celebrate success and think about what a treat it would’ve been if Rosa Parks had lived to see this day,” Ueberroth said in an interview with the Associated Press.

He recalled shivering in the cold and having Parks – who had every reason to have bigger things on her mind – come to him to offer him a ride in her car, which was furnished with warm blankets, instead of the two riding separately through the crowded streets in Atlanta.

“You look very uncomfortable,” Ueberroth recalled Parks saying to him.

“Just trying to stay warm,” he replied.

Her response: “I think it’s something else. White Cadillacs, white face, all those black faces out there.”

And so, the invitation was made and a friendship was struck.

“I’d love to ride in a car with her anywhere, to listen to her thoughts and enjoy her great kindness at the time of this inauguration,” Ueberroth said.

The architect of the modern Olympic movement, Ueberroth is also remembered for his efforts in furthering the cause of racial equality in baseball. Decades after Jackie Robinson broke the color barrier on major league playing fields, Ueberroth took things a step further, putting an emphasis on minority hiring in management positions.

The Olympics, of course, have their own checkered history of social issues and bigotry – Hitler and Jesse Owens, the 1972 Munich massacre, and even last year’s protests over human rights in China.

Ueberroth remains unclear as to exactly why he was invited to participate in 1986, in one of the first big celebrations after MLK Day became an official holiday. Maybe it was because he chose Rafer Johnson, the black decathlon gold medalist from the 1960 Olympics, to light the torch at the L.A. Games.

“In my view, the Olympic movement has done an exemplary job in race relations,” Ueberroth said. “But you can always do better.”

Maybe he got the invite for the progress he made in baseball.

Ueberroth said he knew some progress had been made in 1997 – eight years after his tenure as commissioner had ended – when one black manager was fired (Cito Gaston) and another one was hired (Jerry Manuel) a few months later and the color of their skin barely registered.

Ueberroth acknowledges that for all the progress that has been made in sports, there are still big strides to be made – see, college football – in the area of bringing minorities into high-level positions.

Away from sports, the United States has taken a monumental step in electing Obama.

Ueberroth said he wanted to share the story about his day with Parks not to make it about himself, but simply to remember another of the country’s great crusaders.

“That was a very special day for me,” he said. “I hope somebody, somewhere, on this day, on the holiday, is also remembering her.”